Top Draw Tyres - South Africa
Georg Schramm is an experienced South African tyre industry executive who has been in the tyre industry since 1989. After being a key person in establishing Dunlop Tyres South Africa as the Iconic brand of choice (TGA and Tyre dealers association awards) and domestic market share leaders in most product segments in his capacity as Marketing, sales and operations director he embarked upon negotiating the exclusive rights to distribute Cooper tyres in South Africa and their common custom territories formerly held by Apollo Tyres. Top Draw Tyres was founded in 2012 and trading commenced in June of that year. Top Draw became the exclusive importer to Southern Africa of Mickey Thompson tyres in 2017. Top Draw is building these premium brands with a business model similar to that of ETD.
Top Draw has experienced substantial growth in the 4WD market with consumers seeking premium products that will deliver performance in terrains similar to those found in Australia. Consumers are using 4WD vehicles in a similar fashion to Australian consumers and are looking for durability, tread life and off road performance. Top Draw have 3 strategically located warehouses permitting distribution coverage to the majority of the population in Southern Africa.