Our Group of Companies
Exclusive Tyre Distributors Pty Ltd
Australia & NZ
Exclusive Tyre Distributors (ETD) has been building leading brands through importation and wholesale distribution since 1989.
With over 1,800 retail customers throughout Australia and New Zealand, ETD is part of a vibrant sector of the tyre industry that celebrates independence, entrepreneurship and the opportunity to build businesses. ETD and its customers employ over 8,500 people throughout Australia, supporting thousands of families and meeting the tyre replacement needs of hundreds of thousands of drivers every year.
ETD is honored to have hundreds of retail customer relationships, many of which span three decades.
ETD and our customers have elevated the Cooper and legendary Mickey Thompson brands to be leading 4WD tyres, renowned for their long life, safety, suitability for purpose and superior performance. ETD has also introduced Australia and New Zealand to many other quality brands like Dick Cepek, Mastercraft, Federal and Starfire tyres that meet the varying demands of retailers and consumers.
Like all members of the NTAW Group, ETD offers retail customers and consumers a memorably positive experience - we understand that, today, purchase journeys are different and that consumers have more access to information than ever before. ETD strives to facilitate higher levels of consumer engagement in tyre purchases.
ETD also understands that expertise matters and has developed a way to make it easy for consumers to understand the value for money differences between different tyre brands - you can tell whether a tyre uses the latest generation of tyre technology by looking at Tread design, Carcass construction and Compound formulas - TCC.
Finally, ETD understands that in the new economy and more than ever before, it needs to work with its retail partners, providing services that help them talk to consumers at every step in the purchase journey. ETD's 360 Degrees Partner Program for tyre retailers provides these services and benefits.
ETD announced in October 2017 that it had merged with Cotton Tyre Services in South Australia. Cotton Tyres commenced operations from South Australia in 1994 and has been working with ETD to distribute the Cooper and Mickey Thompson brands in SA and NT ever since.
ETD is a member of the Australian Automotive Aftermarket Association (AAAA), and has a seat on the 4WD Industry Council.
MPC's tyre and wheel packages are a premium solution for the majority of Australia's caravan manufacturers.
Roshan Chelvaratnam in 1997 started the ‘MPC’ concept and supply to caravan and trailer manufacturers with wheels and tyres. In 2010 he was joined by John Dimitriou and MPC Mags and Tyres was formed in the heart of the caravan industry in Campbellfield Victoria. MPC supplies several original equipment tyre sizes and wheel solutions for O.E. manufacturers national production activities. MPC’s market leading services include custom design collaboration, just in time delivery, warranty management, package design and end user interfaces.
Dynamic Wheel Co.
The Dynamic Wheel Co. story started in 1989, when Chris Hummer, as a qualified diesel technician, started his own automotive repair business. Chris always had a keen interest in four wheel driving which later developed into a passion for building and racing adventure style four wheel drives.
After competing in Transpen Malaysia and Dunlop Monsoon challenge events for a few years, Chris took on the role of Competition Manager to further develop the Simex International Rainforest Challenge Malaysia - a 10-day 4WD adventure challenge circumnavigating the Malaysian Peninsula. Chris continued to compete in 4WD events throughout South East Asia. It was in this forum that he turned his hand to designing the tread pattern for Simex Extreme Trekker tyres in conjunction with the Sime Darby Tyre Technology Centre, Chris was contracted to DMIB - a company owned by Sime Darby Malaysia as an International Marketing Representative.
After the release of the Simex tyre, Chris set up his own distribution network in Australia. Soon afterwards, he found there was a serious lack of suitable wheels available to service Australia's 4WD industry. It was extremely difficult to find wheels available in a range of different sizes, offsets, colours and designs. The search for a suitable partner to develop a range of 4WD wheels suitable for the Australian market began.
Dynamic Wheel Co. needed to find a premium manufacturer with the ability to provide a large range of sizes and designs, built tough to suit Australian conditions. A manufacturing facility was secured in 1998, ensuring a wide range of new wheels were available with unique fitments for the Australian range of 4WD vehicles. The team at Dynamic Wheel Co. have helped identify and design features in their wheels that make them more suitable for Australian conditions.
Today, Dynamic Wheel Co. maintains the same level of commitment to their clients to provide the highest quality services and products in a friendly, professional and efficient manner. With years of expertise and knowledge in the 4x4 and automotive industry, Dynamic Wheels can offer the very best wheels available in Australia to suit specific customer needs.
Dynamic has grown into a national business with offices and warehousing in each state, and exporting to Europe and NZ. Chris also supplies private label wheel brands to other large wholesalers in the markets Dynamic services.
Top Draw Tyres - South Africa
Georg Schramm is an experienced South African tyre industry executive who has been in the tyre industry since 1989. After being a key person in establishing Dunlop Tyres South Africa as the Iconic brand of choice (TGA and Tyre dealers association awards) and domestic market share leaders in most product segments in his capacity as Marketing, sales and operations director he embarked upon negotiating the exclusive rights to distribute Cooper tyres in South Africa and their common custom territories formerly held by Apollo Tyres. Top Draw Tyres was founded in 2012 and trading commenced in June of that year. Top Draw became the exclusive importer to Southern Africa of Mickey Thompson tyres in 2017. Top Draw is building these premium brands with a business model similar to that of ETD.
Top Draw has experienced substantial growth in the 4WD market with consumers seeking premium products that will deliver performance in terrains similar to those found in Australia. Consumers are using 4WD vehicles in a similar fashion to Australian consumers and are looking for durability, tread life and off road performance. Top Draw have 3 strategically located warehouses permitting distribution coverage to the majority of the population in Southern Africa.